Services
Turn commercial strategy into stronger sales execution.
Amplify Commercial Partners works with life sciences companies, with a particular focus on medtech and other B2B organizations, to turn commercial strategy into stronger sales execution.
We help commercial leaders and senior leadership to identify what limits performance, strengthen seller and manager capabilities, and build practical systems that sustain improvement. From assessments and onboarding to sales methodologies and manager coaching, our work connects people development to the outcomes that matter: faster readiness, more effective selling, and sustainable growth.
Our approach is collaborative and grounded in the realities of the field. We don't stop at recommendations—we help teams put them into practice.

SIX SERVICES
What we deliver
01
Commercial Capability Assessments
Understand what is working-and what needs to change.
Evaluate sales capabilities, individual and sales team readiness, manager effectiveness, onboarding, and enablement practices through interviews, surveys, field observation, and performance data.
DELIVERABLES
- A capability baseline, prioritized gaps, and an actionable improvement roadmap.

02
Sales Onboarding & Readiness
Help new sellers become effective sooner.
Design role-specific onboarding journeys with clear milestones, practical field experiences, manager involvement, and readiness assessments.
DELIVERABLES
- 30/60/90-day pathways, learning plans, field assignments, and certification standards.

03
Sales Methodology & Skills Development
Translate your sales strategy into repeatable behaviors.
Build or refine a selling approach aligned with your customers, sales roles, and business model. Develop skills in discovery, questioning, active listening, value communication, and opportunity advancement.
DELIVERABLES
- Tailored workshops, sales playbooks, practical tools, and reinforcement plans.

04
Sales Manager Development & Coaching
Equip managers to improve performance through their teams.
Strengthen coaching, feedback, opportunity reviews, and performance conversations. Establish consistent routines that help managers develop sellers while advancing business priorities.
DELIVERABLES
- Manager workshops, coaching guides, observation tools, and coaching cadences.

05
Commercial Enablement Strategy &
Execution
Align development investments with business priorities.
Create an integrated enablement roadmap that connects commercial goals, role capabilities, learning, tools, and field execution.
DELIVERABLES
- An enablement strategy, operating model, governance structure, and implementation roadmap.

06
Adoption, Reinforcement & Measurement
Make new capabilities part of everyday work.
Support implementation through trainer development, leader engagement, field reinforcement, and measurement of adoption, readiness, and performance.
DELIVERABLES
- Train-the-trainer programs, adoption plans, measurement frameworks, and ongoing improvement reviews.

